Android Vs iOS: Mobile Operating System Wars in 2010

            
 
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Case Details:

Case Code : MKTG267
Case Length :23 Pages
Period : 2009-2010
Pub Date : 2011
Teaching Note : Not Available
Organization : Information Technology
Countries : Europe, US, Global

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Excerpts cont...

Competition set to Intensify

In addition to competing with each other, there was the possibility of the two operating systems facing competition from other new players entering the field...

Who will have the last laugh?

More than 296 million smartphones had been shipped in the year 2010, according to Gartner. Out of this, Symbian, Android...

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Exhibits

Exhibit I : Wireless and Mobile News’ Top Ten Coolest Smart Phones of 2009

Exhibit II : Financials of Apple and Google

Exhibit III : Market Share of Various Mobile Operating Systems in February 2010

Exhibit IV : Competing Platforms

Exhibit V : Growth in the Number of Applications Added to Android Market

Exhibit VI : US Smartphone Operating System Share from June 2010 to November 2010

Excerpts cont... - Next Page>>



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